Yellow Pages advert – ‘The People Behind The Numbers’

tobeseen’s portfolio of commercial work continues to grow. We did the casting for the new Yellow Pages advert, produced by Academy Films and directed by Nick Gordon. The 60-second ad, which was shot in slow motion, is based on the concept of real people going about their daily work.

Casting agents from tobeseen visited literally hundreds of small businesses across the UK to short-list the plasterers, chiropractors, vets, roofers and cake decorators who appear in the film. Jane Bose, who is featured placing the final tier on a wedding cake, describes it as an ‘amazing experience – and fascinating to see how it’s all put together to create the final advert. It was definitely exciting to be involved in the campaign and a break from the norm. The biggest surprise was seeing the end product and I’m delighted with how it turned out.’

Look out for the commercial on TV and cinema screens nationally. Or watch the ad online at:


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